Awards & Accolades


 

MITSUBISHI MIRAGE SWEEPS VINCENTRIC'S CERTIFIED PRE-OWNED BEST VALUE IN CANADA AWARDS

mirage2020

  • Winner Best CPO Value in Canada -- Passenger Car Brand Category

  • Winner Best CPO Value in Canada -- Subcompact Hatchback Segment

  • Winner Best CPO Value in Canada -- Subcompact Segment

Mississauga, ON -- October 6, 2020 -- One of Canada's least expensive vehicles to own and Canada's most fuel-efficient non-hybrid gasoline fueled vehicle, Mitsubishi Mirage has earned every possible category in its class for the 2020 Vincentric Best Certified Pre-Owned Value in Canada Awards. Mitsubishi was awarded winner of the overall Passenger Car Brand Category. Mitsubishi Mirage was awarded the Best CPO Value in Canada in the Subcompact Hatchback Segment. Mitsubishi Mirage G4 subcompact sedan was awarded the Best CPO Value in Canada -- Subcompact Segment.

"Mitsubishi Mirage is a vehicle for our times. Backed by Mitsubishi's industry leading 10-year fully transferable warranty, Mirage customers are more than satisfied with the value of their vehicle from low cost to purchase and low price to own. We'll see even more value for our customers when the newly redesigned Model Year 2021 Mirage debuts in dealerships early next year," said Paul Simmonds, Vice President, Sales & Marketing, Mitsubishi Motor Sales of Canada, Inc.

Value is determined by Vincentric using a statistical analysis that incorporates the total cost of ownership and current market price of all CPO vehicles for the applicable model years. The Lowest CPO Cost to Own claim uses 5-year total cost of ownership to identify CPO vehicles that are best in class. Ownership costs are measured in the following areas: depreciation, insurance, fees and taxes, maintenance, financing, opportunity cost, fuel and repairs.

The starting MSRP for the 2020 Mirage ES is $12,298 including standard automatic climate control. The 2020 Mirage ES has four price lines to choose from including the fuel-sipping Mirage ES 5MT and Mirage ES with Continuously Variable Transmission. Key safety features come standard on the Mirage including standard rearview camera, brake assist system, active stability control, anti-lock braking system and seven air bags. The 2020 Mirage ES CVT has a combined city/highway rating of 6.2L /100 km fuel efficiency.

Mitsubishi Mirage ES is also the recipient of a Vincentric 2020 Best Fleet Value in Canada Award for the fourth consecutive year. Also in 2020, Mitsubishi Motors was ranked the top Japanese Automotive brand in the J.D. Powers Initial Quality Survey.

Mitsubishi Mirage is backed by the best warranty in the world -- including a 10-year or 160,000-km limited powertrain warranty and a five-year or 100,000-km limited new vehicle warranty along with five years, unlimited kilometres roadside assistance. The warranty is fully transferable.

About Mitsubishi Motor Sales of Canada, Inc.

Mitsubishi Motor Sales of Canada is the sales, service, parts and marketing arm for Japan's Mitsubishi Motors. With a product range consisting of Mirage, RVR compact crossover, Outlander compact sport utility and Outlander PHEV, and Eclipse Cross, MMSCAN supports its dealerships with a head office team and parts distribution centre -- both located in Mississauga, Ontario. Established in 2002, MMSCAN and its dealerships employ over 1,200 people in communities large and small. In 2016, MMSCAN became the only automaker to partner with Breakfast Club of Canada with a goal of stimulating young minds and a brighter future in communities across the land.

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NEWS RELEASE
OCTOBER 06, 2020 11:00 AM
ID: 16076


MITSUBISHI MOTORS RANKS SIXTH OVERALL, TOP JAPANESE BRAND IN J.D. POWER 2020 INITIAL QUALITY STUDY

2020mitsubishilineup

 

  • Mitsubishi is the top-ranked Japanese brand in the industry, jumps 24 places YOY
  • Mitsubishi RVR ties for third in the Small SUV category rankings

Mississauga, ON, June 25, 2020 -- Mitsubishi Motors was ranked sixth overall in the J.D. Power 2020 U.S. Initial Quality Study (IQS) published this week. Mitsubishi was the top-ranked Japanese brand in the industry, and the Mitsubishi RVR (Outlander Sport in the U.S.) tied for third in the Small SUV category.

As one of 33 brands evaluated across the industry, Mitsubishi experienced the greatest year-over-year improvement in ranking, moving from 30th in 2019 to sixth in 2020, as J.D. Power redesigned the IQS study to focus more on in-vehicle technology.

"The 2020 J.D. Power Initial Quality Study results recognize our focus on quality, reliability and value in all Mitsubishi vehicles, which is particularly important because our customers also tell us these are key purchase reasons here in Canada", said Juyu Jeon, president and CEO, Mitsubishi Motors Canada.

In addition to Mitsubishi's improvement in the IQS brand ranking, the Mitsubishi RVR (Outlander Sport), which underwent a significant redesign for the 2020 model year, ascended to the top-three rankings in the Small SUV category, placing third alongside the Buick Encore and Chevrolet Trax.

Mitsubishi's IQS results follow a similarly strong performance in the J.D. Power 2020 Customer Service Index (CSI) study released in March, and are the latest in series of successes for Mitsubishi Motors Canada as it reinvents its brand and business ahead of a new product initiative that will help strengthen sales in Canada. For calendar year 2019, Mitsubishi Motor Sales of Canada achieved its third record sales year in a row.

The annual J.D. Power IQS Study, now in its 34th year, examines problems experienced by owners of new 2020 model-year vehicles during the first 90 days of ownership.

About Mitsubishi Motor Sales of Canada, Inc.
Mitsubishi Motor Sales of Canada is the sales, service, parts and marketing arm for Japan's Mitsubishi Motors. With a product range consisting of Mirage, RVR compact crossover, Outlander compact sport utility and Outlander PHEV, and Eclipse Cross, MMSCAN supports its dealerships with a head office team and parts distribution centre -- both located in Mississauga, Ontario. Established in 2002, MMSCAN and its dealerships employ over 1,200 people in communities large and small. In 2016, MMSCAN became the only automaker to partner with Breakfast Club of Canada with a goal of stimulating young minds and a brighter future in communities across the land.

driveyourambition


NEWS RELEASE
JUNE 25, 2020 04:00 PM
ID: 16051


 

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